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Alameda County
Market Research to Inform
Local Business.
Stay up to date on practical findings about economic trends on a national and localized scale. Our collected research focuses on the food-service industry as well as general goods & services, travel & hospitality, retail & e-commerce and other niche industries. Moreover, learn how your local economy works compared to the rest of the State.
Mismatched menu to local demand
From price points, to portion control as well as local taste profiles - ensure that your menu is lining up with what people are expecting. Don't leave food waste on the table and unused ingredients in your freezer.
Suggested Resource: Survey
Common Failure Points of Restauranteurs*
Keeping a restaurant profitable is one of the most challenging and time-consuming business ventures. Our local research shows the oversights which are damaging restaurant profitability in Alameda County.
Inconsistent Customer Service Experience
Uncover quality gaps in service or food between different times of day & highlight problem-resolution discrepancies by surveying your customers.
Suggested Resource: Survey
Failing to Manage the Door
With a poorly managed door, kitchens get flooded with too many tickets, servers are overwhelmed and guests aren't being greeted at the door. Customers feel this and your bottom line does too.
Suggested Resource: Survey
Poor Online Reputation & Complaints
Customers can complain about the tiniest of things - it is easy to ignore a single bad review if your head is above water. However, that bad review may have a golden nugget of information waiting to be discovered which can improve your business.
Suggested Resource: Issue Monitor, Verification & Followup - IMVF launching soon
Failing to connect with
the National Restaurant Association
The National Restaurant Association provides free advice and news to those who visit their website or subscribe. Additionally, the National Restaurant Association offers a membership for a flat yearly fee depending on your gross revenue. The membership provides access to education, subject matter expertise, insights & workforce development.
Everyman Research provides relatively hands off tools and data collection services which are tailored to monitor any issues which arise in your business. Moreover, get informed of any existing problems in your business with a survey and run a promotion simultaneously.
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Close your customer feedback loop with Everyman Resesarch
Loyalty Programs and their Impact*
Loyalty programs can be a pain to set-up for small business owners and they can be left asking if the juice is worth the squeeze. When we're talking about loyalty programs, more often than not, the juice is definitely worth the squeeze.
Performance of Food Delivery Services
Food delivery services are costly to restauran. The consumer base has become increasingly convenience driven and delivery services may be taking 15-30% in fees which makes it difficult to define a solution to price setting. Is it worth it to participate in a food-delivery service or is it better to find alternative ways to retain customers and receive new ones? Get projections about different marketing tactics for your business via a survey & promotion with Everyman Research. Understand your opportunity costs so you can make a more informed decision..
Suggested Resource: Survey